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Categories: Book printing >> Printing Blog
Positive Impact of Internet to Book Printing Industry
Origin:Image Printing  Data: 3/26/2011  Keywords: traditional book printing industry

The internet has impacted traditional book printing industry greatly. It pushed the publishers to catch the opportunities of value creation, which has speeded up communication and encouraged a global market in design, typesetting, print and delivery. The average costs have decreased, and the global resources have been involved too. It also provided a means of marketing the books to promote and indentify potential individual consumers.

We have got to embrace the fact that we are becoming a direct consumer business. We have a website and we can have a direct dialogue with our readers. We can capture your name and ultimately sell you something. That is a complete change. Providers of digital content can create extra value by adding the element of service. Electronic services can be created using a wide range of content, offering users on demand up-to-date and searchable content from a range of different sources. Such services may be highly profitable once established, but the initial costs can be significant. If EBooks become popular, publishers would be able to save on the costs of distributing the physical book, and perhaps avoid the large discounts they give to intermediaries such as the bookshops.

Image Printing Limited is presenting Value Added Printing innovation under the umbrella project. Located in the new Book Fair area dedicated to book innovation, Image Printing will be sharing with book printing company the qualitative & quantitative research data and samples flowing from their unique project. Business innovation experts from these book printing companies will discuss with book printing company the expanding opportunities for Value Added Printing to differentiate their products, gain improved consumer recognition and hence increased sales.
All areas of book printing can benefit from Value Added Printing techniques:
  • Book covers - paperback or hardback
  • Inserts and book text pages - selected for reader impact
  • Point of Sale (POS) Displays - bookstore, kiosk or at book launch
Some Value Added Printing (VAP) techniques like spot varnish, soft touch materials and hot-foil stamping are already seen, but other VAP opportunities are not yet used worldwide. VAP can differentiate and sell, create a multi-sense reader impression (visual, haptic, aroma) & improve the reading experience. Recent research suggests that:
  • Value Added Printing helps consumer recognition in a highly competitive publishing market
  • Quality perceived by customers at the Point of Sale (POS) is vital in impulsive/emotional buying decisions which may take fractions of a second
  • Customer product loyalty can increase if a brand can be experienced with several senses rather than just with one
More information on the innovative project can be seen at this special new web site

Image Printing is recognized as the connection of competence strategic alliance across the entire printing, packaging & publishing value chain, promoting the value of print & packaging. We deliver value to the customers by leading global knowledge sharing and networking together. We deliver knowledge through seminars, trade fairs, project studies, publications and electronic platforms. We want to maximise synergies to grow business effectively and be cost efficient.

UP -- The Risks to Different Book Printing Sectors
Next -- The Value Chain of Book Printing
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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