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Categories: Book printing >> Printing Blog
The Key Characteristics of Journal Book Printing Sector
Origin:Image Printing  Data: 3/24/2011  Keywords: Journal Book Printing Sector

Opposite to other STM book printing sectors, the key characteristics of journal book printing sector are listed as below.

Subscription model
Whereas book publishers operate a business model based on the sales of individual copies, journal publishers have the advantage that annual subscriptions are received in advance of production. The profit margins in journals publishing are generally higher than in book publishing.

Brand
Long-established and successful journals, such as Nature, become established as brands, attracting the best submissions from authors. They are essential purchases in their relevant communities.

Career advancement for academics
Publication in high-ranking journals can establish or enhance the academic standing of authors - counting towards their personal and institutional research funding and their promotion prospects.

Library budgets
Journals sales are dependent on library budgets in universities and other institutions. The tendency for publishers to offer the Big Deal large collections of journals bundled together - has been attractive to libraries after better value. But some librarians have expressed concern about being tied into longer-term contracts and the price increases applied by publishers to these packages.

Online
Journals book printing has been at the forefront of online publishing. The large players have invested huge sums in online platforms, which enable them to sell direct to their customers.

Open access
The open access movement argues that access to journal articles should be free to the end-user. There are a number of OA models in existence, from author pays to the institutional repository.

Long term
New journals take a long time to break even - up to 5 or 7 years for some STM journals - and may involve enormous investment. The older titles tend to be much more profitable. Once a journal is established, the sales pattern is more predictable than books, the demand for capital lower (as are staff overheads), and the value of sales per employee is higher.

Service
The migration to electronic publishing has meant the transition from a physical product industry to an electronic service information industry. Journal publishers constantly strive to improve the service they offer their customers - including access, search facilities, and product range.

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