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Categories: Book printing >> Printing Blog
The Key Characteristics of Textbook Publishing
Origin:Image Printing  Data: 3/22/2011  Keywords: book printing sectors,Textbook Publishing

Compared with other book printing sectors, there are some key characteristics of textbook publishing as below.

Long term
The sufficient exhaustive plans are developed to initiate a textbook list. The long term is necessary for textbook management team to control the authoring, schedule and budget.

Market research
Just as in educational book printing a major investment in a new textbook title requires comprehensive research into the market and competition.

Market levels
There will be different levels in the market for different age ranges. More introductory texts may have a larger potential sale but will encounter fierce competition.

International market
For some subjects there may be a large international market. For example, a business textbook may be used around the world, and some business schools in non-English-speaking countries may teach in English. Successful textbooks may be localized in different markets. The adaptation of textbooks for particular regions of the world aids local sales and inhibits their exportation to other higher-priced regions.

Digital developments
Publishers producing major textbooks for subjects with high student intakes adopt US practices, such as higher design and production standards, with possibly a CD-ROM in the back of the book, or increasingly, a periodically updated companion website carrying data, activities and website links, and the guides for lecturers.

New edition programme
In order to ensure that texts are up to date, and also to minimize lost sales from the used book market, textbooks regularly go into new editions.

Adoption sales
The successful sale of a textbook entails persuading the lecturer to adopt it, the bookseller to stock it and the student to buy it. Students and lecturers are becoming far more demanding.

The large publishers offer lecturers the ability to customize the book content to meet their specific teaching needs. If the teacher wants a book shortened, the publisher will produce it for that course. Or the teacher may want to compile their own book by slicing and dicing content from other books, to insert their own material, or include articles or case-studies. The publisher will undertake the production usually within three months. The teacher sees their name on the cover of the custom book. The publisher creates a unique product for the particular institution.

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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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