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Categories: Book printing >> Printing Blog
The General Introduction to Textbook Sector
Origin:Image Printing  Data: 3/22/2011  Keywords: Textbook Sector General Introduction

In all book printing sectors, it is difficult to define what the textbooks do include. There are plenty of examples of books of different kinds that are never written or intended as textbooks but which subsequently become adopted by lecturers for teaching and bought by their students. However, in a publishing point, most of people think that a higher education or college textbook is commissioned, designed, timed and priced at the outset to meet teaching and learning needs in an exact area and at a particular level, and is marketed to lecturers with the intention that they adopt the book for use on a course, resulting in the purchase of multiple copies by students. There are many factors affecting textbook sales, including student use of the internet, competing financial demands, the rise in published prices above the rate of inflation, changing behaviors about the sharing of books, and the rise of the used book market.

Generally speaking, most textbooks are published in paperback format, though some for professional training may be hardback format. The high-level supplementary texts occasionally have a short high-priced print run for libraries, issued simultaneously with the paperback. In contrast textbooks printed in larger quantities may become established and are reprinted for annual student intakes and revised through new editions when appropriate. Competitors constantly attack the market share of successful books. Many of the campus bookshops are owned by the bookselling chains. But these publishers have been more successful than the consumer book publishers in resisting the demands of booksellers for higher discounts, and in containing author royalty rates and advances. Trade wholesalers find it difficult to enter the supply chain.

Textbook publishers promote their books to lecturers, researchers and practitioners and compared with consumer book printing company usually has smaller sales forces calling on a limited range of booksellers, and sometimes campuses, or attending exhibitions. However, some firms publish titles of wider general interest and of bookshop appeal in which case booksellers may be granted higher trading discounts. These include more titles in the humanities, especially history, than the social sciences, some technical books and medical works supplied through specialist wholesalers.

They are sometimes bought by specialist book clubs. Other titles may include the author original research or commissioned edited collections. These can be priced for student and individual academic purchase, and can be published economically in small quantities in paperback. Other kinds of books may be bought by students and academics. Some publishers continue the practice of publishing dual paperback and hardback editions. Their new books are issued in paperback for personal purchase, and simultaneously as a short-run hardback priced at around three times the paperback price, for sale to academic libraries worldwide.

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UP -- The Key Characteristics of Textbook Publishing
Next -- The Market of UK Academic Book Printing Company
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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