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Categories: Book printing >> Printing Blog
The key characteristics of consumer book printing industry
Origin:Image Printing  Data: 3/18/2011  Keywords: consumer book printing industry

The key characteristics of consumer book printing industry publishing are illustrated as below.

High Risk
New titles are printed with large runs and large sums invested. The cash return, however, can also be large, and the large publishing groups can afford to gamble on a variety of new projects.

Agents
To a far greater extent, the publishers are squeezed by agents on behalf of their authors who look to negotiate higher royalty rates and advances. The major trade houses might have to pay out 30 percent of their sales revenue to authors, which is more than twice the percentage paid out by non-consumer publishers.

Brand authors
Consumer publishers give their greater emphasis to top authors in terms of promotional expenditure, sales effort. The author brands could help the publishers to achieve great success on a new title.

Variety of retail channels
The main customers and channels to market are diverse, including the bookselling chains, independent bookshops, supermarkets, internet retailers such as Amazon, wholesalers, book club and direct distribution channels.

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