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Categories: Book printing >> Printing Blog
Famous ELT Publisher Worldwide Introduction
Origin:Image Printing  Data: 3/13/2011  Keywords: Famous ELT Publisher,ELT book printing

In ELT book printing and publishing field, there are four companies leading this market. They are Cambridge University Press, Macmillan, Oxford University Press and Pearson.

Generally speaking, Oxford University Press is taken as the largest international ELT publisher, ELT business accounts for a significant part of its total profits. OUP always maintains a market leadership in British English (especially in Europe) while also publishing in American English.

In American English market, Pearson is the biggest player. It added the important American English lists of Addison Wesley in 1988 and of Prentice Hall in 1998 to its original mainly British English Longman imprint. Addison Wesley and Prentice Hall separately thereby lead the markets in Latin America and Asia.

Cambridge University Press has built its business without acquisition and benefits from its close association with the University of Cambridge Local Examination Syndicate (UCLES), which operates the internationally recognized examination English for Speakers of Other Languages (ESOL).

Macmillan expanded its ELT business through the buy of Heinemann ELT in 1998. Heinemann ELT is a smaller UK ELT publisher specializing in niches and packagers which also offer editorial, design and production services to the major players which are often their former employers.

If you are exploring selling the foreign distribution rights to your book printing company, you can find listings of international publishers to solicit through International Literary Marketplace, or consider working through PMA's Virtual Foreign Rights Book Fair. Be forewarned that gathering the contacts and communicating with overseas publishers is extremely time-consuming and logistically difficult due to time zones and language barriers. Consider contracting a literary agent for this purpose to capitalize on their contacts, their knowledge of foreign distribution rights market trends, and their experience with the details of such contracts. Selling U.S. books abroad shows you how to expand your markets by selling directly to foreign readers, using an exporter in the U.S., contracting with a foreign distributor, and selling subsidiary rights to foreign publishers, with variations, such as international book packaging, co-production and format rights. Special sections cover options, taxes, shipping, agents, the Frankfurt Book Fair and more.

Exports expand your market, while foreign rights are frosting on your publishing cake: They bring in revenue while the sale amounts to a significant endorsement for your book. These endorsements help to sell more books at home. Complete with sample contracts, postal ratecharts, sample letters, and instructions for locating compatible foreign publishers. Glossary and an Appendixfull of resources.

 
UP -- The Revolution of ELT publishing
Next -- ELT Book Printing in China
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As a professional book printing factory in China, Image Printing Packaging Ltd focus on book printing and packaging printing mainly for oversea and domestic customers. We are located in Shenzhen city, the book printing and packaging printing industrial center of China and even worldwide. Please be kindly note we offer a wide range of professional customed printing service with aggressive prices
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